WHO DO WE WORK WITH?
AFT DIGITAL Company, a technological developer for BrandRecommend, is a top leader among training major companies in Russia (1st award according to the annual rating “Runet rating 2014, 2015, 2016”)
+7 495 545 66 83
RU
Online Education and Incentive Programs for Retail Personnel
BrandRecommend
Nowadays, when our society is overloaded with information and sales offers, we have to operate on the market where everyone sells the same things. How can you stand out among other competitive retailers when the advertisement sells no more?
The technological platform BrandRecommend, designed by us, allows you to create a reference community around your brand. This community will be an army of loyal followers who are going to recommend your products to their circle and thus boost your sales. It can unite sales associates in multibrand stores advising customers to buy your branded items. Likewise, it can be an experts’ club who will influence their acquaintances’ choice, among them freaks, geeks, teachers etc.
WHAT DO WE DO?
1
1/5
Build communities:
1/5
We create both open and closed useful brand-building communities comprising as many as dozens of thousands of people.
2
2/5
Develop brand evangelists
2/5
and work with them personally. We build an ecosystem around a company filled with sales associates, distributors, brand advocates, agents of influence, evangelists.
3
3/5
We develop and implement a set of long-term marketing events tailored to your company
3/5
These events are aimed at shaping, managing and retaining participants of a reference community.
4
4/5
Enroll all participants into the CRM-system
4/5
This enables us to make forecasts about efficiency and sales, as well as interact more closely with them, thus influencing the degree of motivation activity.
5
5/5
Run incentive events
5/5
aimed at boosting the product’s sales by incentivizing the community participants’ references and other useful activities.
A unique proposition for consumer electronics
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HOW DO WE DO IT?
Launch an online platform: a social network which provides communication between the agents of influence with the company’s representatives and among themselves.
Involve: running advertising campaigns and incentive events while registering new participants in the portal.
Educate: interactive training courses, product webinars, benchmarking, sales techniques.
Test: automatic distance testing to assess the level of expertise.
Motivate sales: register currencies in the portal, earn virtual currency, exchange virtual currency for prizes in the gift shop.
Retain and gamify: run offline events: seminars, business breakfasts, lectures and master classes, concerts and entertaining programs.
Events: organizing offline events, such as seminars, business breakfasts, lectures and workshops, concerts and entertaining programs.
A whole army of super loyal useful agents of influence
OUR REFERENCE COMMUNITIES
Polymedia Company Project
Edcommunity.ru
It unites teachers, facilitates the promotion of Polymedia products and spreads digital technologies in the Russian system of education.
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Avgust Company Project
Pole-Online
An international reference community of Avgust Company incorporates agriculturalists and advances the spread of cutting-edge technologies in the agricultural sector.
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Lenovo Company Project
LenovoProfi.ru
It unites retail sales associates selling Lenovo appliances and provides tools for their communication and professional training in the points of sales.
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LG Electronics Company Project
LGSeminar.ru
This project involves sales associates selling LG mobile phones. Besides, there is an Android application available, which is connected to the main website and makes it possible to stay in touch with the community every single minute of your life.
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LG Electronics Company Project
LGMaster.ru
The project unites sales associates selling LG domestic appliances and helps shape brand loyalty in field and sales personnel.
READ MOREWE PERFORM:
The development of the project’s creative concept
The mechanics and pattern of a reference community
The development of a scheme for involving and retaining the audience in the interactive communication
Creating and implementing motivation and training techniques for the community.
Implementation of game mechanics (contests, online games)
Preparation of scripts and offline activities
Projection, designing, technical development and support for the portal
Development of the necessary advertising and information materials and instructions
Consultation and training for the client’s representatives
Technical support, researching the audience’s behavior patterns and the development of a reference community
Purchasing a prize fund and its logistics (we serve as tax agents for prize-winners)
OUR CLIENTS’ FEEDBACK
Vitaliy Kirilin
Training Manager HE
We have long been cooperating with AFT Digital (I myself have worked for LG Electronics for 6 years) and we are together for better and for worse. But whatever happens, I am always sure that with this team, we can find a solution and come to terms about any question.
Day after day, the designed intranet system helps to raise the staff’s level of expertise, facilitates the development of junior and middle managers, impacts personnel management, discipline and other aspects. Together with other important factors, all this enhances the company’s growth in general and boosts its sales in particular.
Olga Rubchits
Head of Advertising Group in the Advertising Department of Avgust JCSE
Our cooperation with the AFT Digital Agency can be called a breakthrough in modern agricultural information technology. POLE-ONLINE (pole-online.com), a technological support portal, is a good example of that. It is a unique project providing agronomical support where agricultural technicians give real time advice on rearing crops, where one can find all the necessary conditions for the opinion exchange and experts’ comments. The technical implementation of the project was performed very efficiently and in due time. For many years now, the portal has been a useful tool for agriculturalists. For sure, such unique projects help the company to further develop on the market and as a result, they increase their sales. I would like to specifically mention Sergey Puponin who never fails to take into account our needs, quite complicated at times, and suggests interesting solutions which would have never come to our minds. Another expert from the agency who assists us a lot is Svetlana Trapeznikova. Together with her colleagues, she gets solved a whole array of large, small and most incredible tasks that we sent her nearly every day, all that efficiently and timely. All AFT Digital employees who we are working with are very nice, communicative people and above all, real experts in what they do. We hope to continue our cooperation and to implement many more interesting and useful projects.
In the marketing environment characterized by the incessant flow of customers, it is increasingly difficult for a producer to deliver the required information to sales personnel. That is why several years ago we felt an acute need for the internal development of e-learning tools and for forming our own powerful reference community. With BrandRecommend’s active help, such tools as an online portal and a mobile application were developed. With those, we are always in touch with the community members and instantly respond to the received feedback.
The BrandRecommend team possesses high expertise in retailing and being well acquainted with the minutest details, it supervises the sales ensuring that there are no cases of misconduct.
Together, we managed to collect an impressive database – 50,000 sales associates. I do not think I know any other tools today which could cover such a vast audience with the same efficiency.